Dubai Tourism - Al Seef

Task: Our goal was to celebrate Dubai's heritage and innovation during the Dubai Shopping Festival and drive traffic to Al Seef, a dynamic, old meets new, waterfront promenade.

What we did: Over the course of a month, we transformed Al Seef into a vibrant festival hub, featuring five themed weeks, including Chocolate, Kite & Bubble, Coffee, Date, and Waterfront Weeks. Families enjoyed custom live shows, art installations, Emirati showcases, and three stages with diverse programming. We also offered workshops and delightful surprises. The activation culminated with epic dragon boat races, drawing spectators to the Al Seef waterfront promenade, making it a truly unforgettable experience. We successfully managed the festival in 2020/2021 and 2022/2023, each year leaving a lasting impression on visitors.