Fikra Labs

Department of Culture and Tourism Abu Dhabi - Fikra Labs

Task: Our task was to craft a high-impact launch event, introducing Fikra Labs to the market and positioning Abu Dhabi as the TravelTech hub and a center of innovation. Our goals included conceptualizing, planning, managing, and successfully executing the launch event.

What we did: We developed a holistic concept, 'One brain at a time. Travel into the future' which served as the backbone for an integrated 360° campaign. This campaign extended across various event elements, encompassing video, branding, interactive digital tools, content development, and documentation. We undertook the organization of the overall event, handling tasks such as issuing invites, RSVP management, F&B, set-up, supplier management, and overseeing the run of the show. The event witnessed tremendous success with strong attendance from VVIPs, key stakeholders, and media, earning excellent feedback from the client.