Mall of the Emirates Spring Summer Fashion

Majid Al Futtaim - Mall of the Emirates Spring Summer Fashion

Task: Our goal was to establish Mall of the Emirates as a premier destination for top-tier fashion experiences in the UAE, and to develop mall-wide activations that would transform it into a vibrant fashion hub, showcasing the 2019 Spring Summer fashion trends at the heart of the UAE.

What we did: In our role, we brought the event to life by crafting the event concept, designing and producing the activation stand, and hosting exhilarating fashion shows featuring celebrity singers and DJs. We secured two A-list Arabic singers, Ragheb Alama and Carol Samaha, to serenade guests at the Central Galleria, further elevating the event's grandeur. Additionally, we created a VIP experience journey that included exclusive events, such as a day with Dr. Barbara Sturm, an international molecular cosmetics scientist and skincare authority, who shared her expertise with VVIP guests through talks and custom beauty consultations, enhancing the event's allure and establishing Mall of the Emirates as a top fashion destination in the UAE.